anita dongre model

Aptly choosing Aditi Rao Hydari as her muse, Anita Dongre launched her spring summer collection for year 2016. Known specifically for her ability to marry beautiful ethnic creations with a social conscience, this veteran designer came out with her very special “Love Notes”. Justifying her choice of equating love with the heart, this collection focuses primarily on bridal wear with a difference.


Bridal wear is a much-exploited niche of the fashion industry but the perfectly innovative way it has been handled by Anita Dongre makes it look deliciously chic and completely unique. The use of fabrics which are airy and light coupled with pretty silhouettes and delicately fragile designs only adds to its lucrative awesomeness. A wedding in summer has never looked so appealing as with the endless printed drapes and unusual combination of crop top with long skirt and a very long cape as designed and put forth by Anita Dongre. Catering to all occasions that inherently make up a glitzy Indian wedding, her bridal collection is casual, it is sensuous, graceful and sultry.

anita dongre

The theme of love is as grand as the location used to unveil this collection. The clothes appropriately highlight Hydari as a woman poised on the brink of marriage with that special person. The magnificent splendour of the clothes can only be compared to the majesty of Bikaner’s Junagadh Palace where Hydari showcased the spring summer collection with an ease which left the captivating audience spellbound.

anita dongre

A stunning play of colours with bright prints interwoven with pastels in fabrics of cotton, chanderi silks, georgettes and chiffon formed the core of this collection. Even the signature styles of gotta patti and the inevitable resham embroidery were given a new-look by infusing them with subtly brighter colours and patterns. In fact the collection with all its grandeur and finery truly celebrated the essence of love like no collection has in the recent times

anita dongre

Yet her Grassroot label too came out with a collection of simple absolutely fuss-free summer wear. Using the age-old techniques of India’s rich repertoire of textiles and embroidery, she infused her designs with block-printing, tie and dye, Chikankari, mirror-work, phulkari etc. Using a palette predominantly of earthy colours, light fabrics like khadi, muslin, cotton etc., were imparted hues of greys, peaches, ecrus and whites. Long ikkat jackets teamed with linen trousers and tunics make for ideal summer wear helping beat the scorching sun with ease.

For more details, log on to her official website-


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