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Editor's Desk

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The Editor is the soul of 'The Fashion Bug' (TFB), the person who handles everything related to research and writing. "If it's in the news, it's on TFB," says the woman you'd mostly find at two places, a cafe or a fashion store!
Sabyasachi Collection
India is well-known for embroideries which range from the Aari to Chikankari and the local ones such as Punjabi, Kashmiri and Rajasthani among others. One such beautiful form is the Zardozi work based on metal embroidery comprising two words- ‘zar’ (gold) and ‘dozi’ (embroidery’) which involves sewing gold and silver threads on fabrics to give a marvellous design. Termed...
Our country is known for its ethnic wears and spectacular fabrics. There is an existence of a variety in the fashion market since different states have traditional outfits and produce unique handlooms. Here’s a compilation of some of the best Indian handlooms that definitely need to be owned by you. Kantha Sarees  The Kantha form of embroidery comes from the state...
Do you have a friend or sister who is getting married this year? And you are playing the role of a pretty bridesmaid, isn’t it? Are you looking for dresses to glitter on this occasion? If yes, you have come to the right place. We know, it’s pretty hard to choose the right outfit for friend’s wedding ceremony. No worries....
Madhu Jain is a well-known name among people who wish stay in vogue 24*7. For the past 30 years, she'd been quietly working with Indian fabrics. She has this ability to innovate with patterns and designs of a specific area and present it in a manner that is entirely new. Ethnic Indian Dresses have been intensively worked by her....
Sabyasachi is a designer who has the ability to surpass himself every time he comes up with his new collection. He has experimented with a lot of fabrics and embroidery types and he has come up exactly what looks and feels like royals. Sabyasachi Collection The Udaipur Collection, in which Sabyasachi has designed ethnic wedding dresses for both, men and woman....
Here we present the best 5 curated wedding lehengas and sarees for wedding in spring summer 2017. This season, the focus has been on royal hues and experience. Ranging from Sabyasachi to Manisha Malhotra, everyone has more or less focused on making you the princess of your fairyland. So indulge yourself in these amazing dresses and do leave a comment if...
As a place, Kota in Rajasthan is famous for its three Ks namely the yummilicious kachori made here, the famous Kota stone and the Kota Doria. While Rajasthan is famous for the wide variety of sarees that its craftsmen weave, Kota Doria is subtly different from the rest. However, it retains the inherent character of the state. Its uniqueness...
first date pic
A first date always has a special meaning for girls and they go all out to look the best for the person of their dreams. When it comes to impressing that someone special in your life, you simply have to wear what suits you the most. And nothing compares to ethnic wear in terms of comfort, elegance, style, chic...
Aptly choosing Aditi Rao Hydari as her muse, Anita Dongre launched her spring summer collection for year 2016. Known specifically for her ability to marry beautiful ethnic creations with a social conscience, this veteran designer came out with her very special “Love Notes”. Justifying her choice of equating love with the heart, this collection focuses primarily on bridal wear...
Trousers are the easily the ideal choice for women who have to get dressed best to work. But that doesn’t always have to be the case. Ask the modern woman, and she is doing all sorts of experiments with her to-office attire. Most women will argue about the morning hassle to dress a saree and the freedom they find...