Planning to buy ethnic fashion online? I must say, Aurelia, is the brand to go to! I recently decided to add some ethnic elegance to my wardrobe and picked Aurelia. While I had heard a lot about the brand, I certainly did not know that Aurelia is a sister brand of W. Never knew that! Of course, that is yet another reason to trust Aurelia to live up to your expectations, besides the colourful palette and the authentic ethnic appeal.

Be the cool fashionista and make a style statement!

From fresh corals and soothing whites to the traditional yellows, each colour has a story to tell. You can get solid kurtas, printed kurtas, palazzos, leggings, and pants to go with your long kurtas as well as everything else that an ethnic diva can ask for. All you need is a keen eye and a knack for mixing and matching pairs.

You get amazing quality (at a slightly high price, but you will know that it’s actually worth it!)

  • Lightweight fabric made of a fine thread is used by Aurelia. It’s breathable, feels delicate and can be easily worn, carried and managed. Also, if that sounds like it will wear out with the same ease, you are highly mistaken. Even after tons of washes and drying under the sun, it remains the same. Maybe what will change over time is not the grace of the fabric but the fact that you won’t fit in anymore (happens after years with everyone, so no embarrassment accepting that).
  • You can take my word as far as the quality is concerned. Even though the price strikes slightly on the higher end, you will soon realise that you actually got what you paid for. The fabric is superb, the prints unique (you won’t find them anywhere else), and the detailing and stitch, perfect.
  • The colour palette, the designs, the stitch – each of these is traditional yet, modern. That fusion effect is rare to find and Aurelia just delivers it effortlessly. Though it is an absolutely authentic Indian kurta you’re looking at, but either the stitch or the colour will make it stand out with a modern hint. Curved hems, semi button down fronts and coral hues five them a modern outlook. Geometric and Aztec prints are a common choice.
  • You can even get the traditional Indian print on modern palazzos. What more can we ask for, right ladies?

Source – Twitter

So, even though it might sound or feel slightly over priced, the unique feel and look will absolutely be worth the same. The best you can do is get one for yourself. After all, you are the best judge. And do make sure that you share your experiences with me as well!

The brand recently opened its online store. You can check out here: http://shopforaurelia.com/

Alternatively, shop online on Amazon and avail up to 50% off.

Happy ethnic hunting! I hope you find what you are looking for in Aurelia because, for me, it was love at first sight.

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