If you want to spread a message around, there is no better way than taking the help of Bollywood stars! In 2016, a campaign called ‘I Wear Handloom’ was started and the main aim was to extend support to 43 lakh weavers in our country. It was to create awareness about handloom and Indian textiles. When Bollywood stars donned handloom sarees, it created a stir in the fashion industry and has made handloom the latest trend in tinsel town.
Now, a little while ago, handloom was something associated with activists and politicians alone and not a favourite among commoners. Handloom did pick-up with the change in people’s tastes. However, with the ‘I Wear Handloom’ campaign things have changed phenomenally!
Celebrities carrying handloom sarees with much Sass
Celebs have been wearing hand-woven sarees as daily wear and even walking the ramp! It is heartening to see celebs making efforts to support such a noble cause. Have a look at who’s worn what and let me tell you it is going to be a treat for the eyes!
1) Sonam Kapoor
Sonam stole the show with a mellowed down look. She sported a handwoven saree from Anavila. She draped it so differently and enhanced the whole outfit!
2) Vidya Balan
The actress is well known for her choice of sarees and she was spotted in a white handloom saree contrast black printed blouse. She looked awesome with a long statement neck-piece.
3) Priyanka Chopra
Priyanka has gone to Hollywood but here roots are in India. She was spotted wearing a splendid dual tone handloom saree and carried it off with élan.
Kajol is getting prettier with the passing years and is rocking in every look. In this pic, you can see her in an Anavila white, black and orange handloom saree. She paired it with an orange coloured blouse.
5) Konkana Sen Sharma
Konkana scorched the ramp with a mustard coloured handcrafted saree dhoti by Anavila.
6) Kirron Kher
Kirron Kher walked the ramp in a spectacularly printed handloom saree by Gaurav Gupta. She has definitely given fashion goals to youngsters with her ethereal look. Her saree here is a riot of colours!
7) Neena Gupta
The actress was spotted in a simple yet elegant handloom cotton saree. She has rocked it with her statement jewellery piece!
8) Dia Mirza
Dia Mirza walked the ramp in a beige coloured handloom saree by Anavila. Needless to say, she looks totally out of this world here!
With fashion designers reviving the handloom textile industry, the future looks very promising for the weavers. They would not have to abandon their craft now and go in search of lucrative jobs. Hand-woven sarees are much in vogue these days.
Picture courtesy: Pinterest.com